2011 Staff Pick: Best arts identity crisis
When the boards of the Maitland Historical Society and the Maitland Art Center merged back in May 2010 with the blessing of Maitland city officials, there was some public squabbling over its undemocratic execution, but at least it had a sensible name: the Maitland Art and History Association. Perhaps the resulting acronym, MAHA, seemed too much like a vindictive “gotcha” when read aloud, because only nine months after forming, the group changed its name to the corporatesque “Art and History Museums, Maitland,” or “The A&H.” The change came with a puke of PR tropes as a tagline: “Discover, Engage, Inspire.” Frankly, we suggest yanking the old Club Firestone motto: “Drink. Dance. Fuck. Repeat.” How better to get people to come to Maitland?
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